DS Smith supplies box for COP26 initiative led by Toast Ale

October 26, 2021

The Companion Series, led by drinks company Toast Ale and in partnership with 25 breweries across the UK and Ireland – including Guinness and Adnams, is a limited-edition collection of beers brewed with surplus bread to prevent food waste.

There will be 2,600 Companion Series boxes available to purchase today, manufactured and designed by DS Smith using its Circular Design Metrics.

Dave Ellerington, head of design & innovation and business development at DS Smith Packaging UK & Ireland, said: “Design is one of the essential elements of the Circular Economy and we are thrilled to put our design principles and unique circular design metrics into practice for the first time, in the FMCG industry.

“By employing these metrics, the figures show how well-designed packaging can be pivotal in reducing overall environmental impact, helping companies in a wide range of sectors to reduce waste and pollution, keep materials and products in use for longer and have a clear view of their packaging designs circularity performance to deliver on their sustainability promise.”

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