Packaging and then small packaging, simple packaging, favored by the market

Guide: Dragon Boat Festival is still one of the foods that consumers must buy every year, just like eating moon cakes in the Mid-Autumn Festival and eating rice balls in the Lantern Festival. According to incomplete statistics, the market capacity of the Chinese Dragon Boat Festival is about 5 billion yuan. "The original price of sixty or seventy yuan of the scorpion spree only sells 10 yuan. This year's scorpion before the Dragon Boat Festival is so cheap!" Yan Shiji was very happy to see the big scorpion promotion in the supermarket of Taojin Road yesterday. The Yangcheng Evening News reporter found that this year's Dragon Boat Festival consumer market as a whole took the people's line, the expensive price of the scorpion that has been popular in previous years has disappeared, and consumers spend more money and benefits. A pound of scorpion is generally more than 10 yuan Dragon Boat Festival is still one of the foods that consumers must buy every year, just like the Mid-Autumn Festival eating moon cakes, the Yuanxiao Festival to eat rice balls. According to incomplete statistics, the market capacity of the Chinese Dragon Boat Festival is about 5 billion yuan. However, unlike the prevalence of gifts in previous years, the price of scorpions is generally close to the people this year. Reporters yesterday patrolled the city found that 500 grams of scorpion, the price is more than 10 yuan - 15 yuan. Is the raw material of the scorpion reduced? It is understood that the cost of glutinous rice, glutinous rice and pork belly of the main raw materials of the Dragon Boat Festival this year is the same as last year, but the cost of other raw materials such as mung bean, sugar, peanut oil and so on is slightly higher than last year, plus the high wages in Guangzhou this year, the labor cost is rising. Around 15%, the cost of the Dragon Boat Festival has generally increased by 5%. Despite the rising costs, the reporter interviewed Wufangzhai, Taotaoju, Lucky Building and other well-known restaurants without any significant price hikes, only individual models rose. A number of sales executives of Shangchao said that the current market is popular for the five brands of Wufangzhai, Likoufu and Taotaoju. The taste is popular with traditional bean paste, steamed and alkaline water, due to the individual packaging. The price is between 10 yuan and 20 yuan. The citizens basically choose to buy two or three, and take the "small fresh" route. The sale of gift box varieties is cold and the price of the dice is popular with the people. The reporter visited the major shopping malls and found that sales of scorpions were hot. The sales of Guangbai Supermarket's scorpions increased by 10% year-on-year. In the supermarket on the 5th floor of Guangbai Beijing Road, the freezer and shelves are placed around the customers. According to Guangbai, with the weakening of the gift-giving atmosphere in recent years, the variety of gift-types is relatively reduced, and the taste is more concentrated in traditional flavors such as bean paste, steamed scallops, and alkaline water. Although the taste and variety of this year's dumplings are small, the benefits and traditions are more attractive. The sales of Guangbai Supermarket's dumplings have continued to rise in the past week. According to the person in charge of Shangchao, the price of gift boxes this year is between 100 yuan and 200 yuan, but the sales are not as good as individual packaging. In terms of group purchase, under the group purchase discount of the manufacturers, the enterprises prefer to buy a variety of individual packaging products, and the gift box varieties are relatively deserted. In order to pull the gift box sales, on the eve of the Dragon Boat Festival holiday, the gifts of many supermarkets in Guangzhou are frantically discounted, and some discounts even reach 20%.